Portfolio

Real Estate Industry

Brand, Wbsite Design, Other Industries

Hemma Wellness

As Communications Manager at Hemma Wellness, I manage every aspect of communication and digital presence. My work spans paid advertising on Meta and Google, social media content creation including short form video and Reels, copywriting and editing for patient-facing materials like pamphlets and e-books, and ongoing design projects.

I'm genuinely passionate about Hemma's mission of helping women feel "at home" in their bodies again, and helping them navigate perimenopause and menopause with science-backed support. It's the kind of work that feels meaningful beyond the marketing, and that passion comes through in everything I create for them.

What I love about this role is that it keeps me sharp across every dimension of marketing, not just design. The skills I use here directly inform how I approach branding projects with my own clients, because a great brand is more than a logo. It's a voice, a strategy, and a system that works across every touchpoint.

Key Contributions:

Managed $2,234.44 in ad spend over the course of 6 months, with a cost per click of just $0.39 and a click-through-rate of 2.76%.

(These are significantly better than the healthcare industry averages. According to WordStream, the average cost per click for the healthcare industry is $1.32 and the average click through rate is just 0.83%)

As Communications Manager at Hemma Wellness, I manage every aspect of communication and digital presence. My work spans paid advertising on Meta and Google, social media content creation including short form video and Reels, copywriting and editing for patient-facing materials like pamphlets and e-books, and ongoing design projects.

I'm genuinely passionate about Hemma's mission of helping women feel "at home" in their bodies again, and helping them navigate perimenopause and menopause with science-backed support. It's the kind of work that feels meaningful beyond the marketing, and that passion comes through in everything I create for them.

What I love about this role is that it keeps me sharp across every dimension of marketing, not just design. The skills I use here directly inform how I approach branding projects with my own clients, because a great brand is more than a logo. It's a voice, a strategy, and a system that works across every touchpoint.

Managed $2,234.44 in ad spend over the course of 6 months, with a cost per click of just $0.39 and a click-through-rate of 2.76% (These are significantly better than the healthcare industry averages. According to WordStream, the average cost per click for the healthcare industry is $1.32 and the average click through rate is just 0.83%)

Website Design for Adept Physical Therapy

My client, Gary Lin (Owner of Adept Physical Therapy) came to me with the desire to breathe life back into his website from 15+ years ago. He had a WordPress website that was designed by a friend that was fine but wasn't bringing him new leads and didn't look up to par with the level of service he and his Physical Therapists provide their patients. His primary concern was being able to process payments from patients, be HIPAA compliant, and he wanted to have the ability to easily manage the website on his own. We moved him over to a Wix website and I sent a library of training videos so that he understands how to update every part of his website going forward with confidence.

The Needlepoint Shoppe

This project was a full brand design for a new brick-and-mortar Needlepoint shop (called The Needlepoint Shoppe) located in the heart of historic Midvale Main Street in Midvale, Utah. I designed a color palette, typography system, and a flexible logo set that matched the aesthetic my clients were looking for. The designs are now used on the shop signage and merchandise.

Managed $2,234.44 in ad spend over the course of 6 months, with a cost per click of just $0.39 and a click-through-rate of 2.76% (These are significantly better than the healthcare industry averages. According to WordStream, the average cost per click for the healthcare industry is $1.32 and the average click through rate is just 0.83%)

Real Estate Marketing Portfolio

Alicia Holdaway, Realtor
Sherpa Experience

Salt Lake City, UT

As my first freelance client, Alicia's business became the proving ground for a full-service marketing partnership. I managed her social media, newsletter, and blog, and created a hyper-local "farming" postcard campaign built around neighborhood market data, local events, and a spotlighted small business with an exclusive offer for recipients.

I have also completed various other marketing projects for Alicia over the course of our 10 year working relationship, including brand photography, print materials, listing flyers, and paid Meta ads to promote active listings.

Testimonial:

"Madi is the definition of all-in! When I hired Madi years ago to run my social media accounts, my biggest concern was whether or not she would be able to speak from “my voice." Turning over your social platforms to someone else can be scary as a business owner, as it’s so important to protect that authentic brand voice. It didn’t take long to realize that I had nothing to worry about with Madi. She asks the right questions, does the right research and is perceptive enough to really know who she is representing online. She now does much more for me than just social media. She’s run my blog, does my newsletters, builds out email templates, etc., etc. If you want to be able to trust someone with your brand voice, Madi is the one! She is skilled, cares, and is just an incredible human being!"

- Alicia Holdaway, Realtor

Work Samples:

Website Design

Postcard Design

Sherpa Postcard June 2020 (BACK - UPDATED).png

Meta Ads

Erin Oldham, Realtor

Boise, Idaho

I managed Erin's social media accounts and her monthly email newsletter, helping her keep her online presence consistent and on-brand.

Testimonial:

"As a Realtor, providing valuable content that is also draws people in and is appealing to they eye is very important. It would take me days to figure out how what font or picture to use, how to layout the content and bring it to life. Madi has been a Godsend in helping me provide value through my newsletter and social media channels. The response rate and interaction has definitely increased and is brining increased business with it! Cannot recommend her highly enough to take your content to the next level!"

- Erin Oldham

Work Samples:

Jennifer Field, Realtor

Brittish Columbia, Canada

I worked with Jennifer Field across her real estate business and her coaching business, handling social media, monthly email newsletters, and designed a website for her coaching business.

Testimonial:

"Madi has a unique way of creating content that sounds like my own voice. The newsletters are so specific to my neighborhood you'd never know they're being written from someone else. Her posts are on point with what the current trends are in my market and she's an expert at knowing what to post when. I appreciate that she stays up to date on the latest releases from social media platforms and knows how to post content that reaches the audience I'm trying to target. You would be lucky to get a spot on Madi's roster and have her building content for you. She's an integral part of my business."

- Jennifer Field

Work Samples:

Elizabeth Davidson, Realtor

Portland/Lake Oswego, Oregon

Madi built out Elizabeth's full marketing presence, from a printed marketing packet and listing flyers to social media and email newsletters, plus a full website design.

Work Samples:

Ann B. Walter, Realtor

Kansas City, KS

Ann came to me with just a logo. I helped round out her brand guidelines with fonts and colors, then designed her website and took over her social media, monthly postcard, and email newsletter, giving her a cohesive brand across every touchpoint.

Work Samples:

Carla Winter, Realtor

Livermore, California

Madi managed Carla's social media and newsletter, drawing on local Bay East REALTORS® market data to keep her content specific to her market, alongside a range of other marketing projects and a website design.

Work Samples:

Barbara Pearson, Realtor

Monterey Bay, California

For Barbara, Madi developed a distinctive brand story, casting her as the experienced sailor helping buyers and sellers navigate the sometimes-stormy seas of the local market. That story carried through her web copy, social media, newsletter, and a quarterly "Rising Tide" flyer promoting her in-person networking group.

Work Samples:

Ben Dickamore, Realtor

Salt Lake City, UT

Madi helped Ben carve out a niche as the go-to agent for horse properties, designing a 12-postcard series that positioned him as the local expert to horse property owners, along with listing descriptions.

Work Samples:

Ken Abramowitz, Realtor

Montgomery County, Maryland

Beyond ongoing social media and event flyers, I helped bring Ken's client appreciation events to life, including his annual Thanksgiving Pie Party, handling everything from decorating and food planning to kids' activities and coordinating Santa photos. I was also the point of contact for scheduling the episodes of American Dream TV that Ken hosted.

Work Samples:

Tomie Fox, Realtor

Decatur/Dallas Fort Worth Area, TX

I managed Tomie's social media, newsletter, and paid ad campaigns, and took her through a brand redesign not once, but twice as her business evolved.

Work Samples:

Dix Densley, Realtor

San Antonio, Texas

My work spanned 3 distinct businesses:

Good Life Realty Group
Local Leasing & Property Management
District Development

My work with Dix Densley spanned three companies and nearly every area of marketing. What began as brand and website design for his real estate business grew into a role as the sole marketing manager across all three of his businesses. That work included the following:

Brand Identity Design (logo, colors, typography for all 3 companies, and a custom font for Good Life Realty Group)
Website Design (for all 3 companies)
Company Naming (named Local Leasing & Property Management)
Created Full Annual Marketing Plan
Graphic Design (signs, banners, vehicle wraps, flyers, postcards, print collateral, business cards, social media, etc.)
Paid Ad Campaigns on Meta platforms for every listing
Client Event Coordination (Thanksgiving Event)
Client Retention & Referral Programs (Letters to Santa campaign for real estate clients to get a custom Santa letter for their child, Campaign for clients to win Spurs tickets when they refer a friend)
Social Media Management
Email Marketing
Canva template design
Branding internal documents
Creating Editable PDFs
Support managing domains & DNS records